Echo Direct Marketing | Senior DTC Growth Strategy, Creative & Testing

Experience

20+ yrs

Direct response & DTC growth across traditional & digital channels

Scale

$330MM+

Media managed across traditional & digital channels

Revenue

$170M+

Consumer beauty device scaled from launch to category leader in 3 years

01 · Strategy

Growth Strategy & Campaign Ownership

I own the plan and the results: full-funnel strategy, media buying across Meta, TikTok, Google and CTV, and every decision tied to your P&L (MER, CM3, payback). Available as hourly consulting, a monthly Growth Partner retainer, or fractional leadership.

Explore strategy →

02 · Creative

Creative Production

Website image fixes, static ads, and short video ads, made with AI-assisted tools and reviewed by me before anything ships. Grounded in what actually converts.

See creative options →

03 · Testing

Conversion Testing
(Performance-Based)

Starts with a free site audit. A/B and price tests run with Intelligems on your store. You only pay when a test wins: a share of the measured lift for the first 3 months of each win. After that, the lift is yours to keep, free.

Talk to me about testing →

Selected Results

From 20+ years in growth marketing, including helping grow Bellabooty from $1M to $3M in its first two years and scaling beauty-device no!no! from $0 to $170M in DTC sales in its first three.

Bellabooty: $1M to $3M in first two years' growth

u Beauty - Strategic Growth + Institutional Investment

Consumer Beauty Device - Start-up to $170MM+ Annual Revenue

View all results →

Not ready for a full engagement? Start small.

Try working with me on something specific first: a quick creative fix for your website images or ads, or a single performance-based conversion test. Every conversion test starts with a free site audit, so I only take on tests I believe will win.

See quick creative fixes →

Talk to me about a single test →

How I work: senior strategy, backed by modern tools

Founder-led

Echo Direct Marketing is founder-led. You work directly with me, with no account managers, no handoffs and no junior team in between.

Where the value is

AI speeds up production. The thinking, testing and refinement are where the value is, and that's what you're paying for. I use AI for research, drafts and builds, and I review everything before it ships.

The Process

How an engagement runs

1. Opportunity Assessment

Initial business evaluation and opportunity identification to determine strategic fit and growth potential.

2. Discovery

Deep-dive analysis of your customers, performance, and financial metrics, with AI-assisted research that I review myself.

3. Strategy Development

Strategic growth planning with channel optimization, P&L integration, and expansion roadmap development based on current performance and scale readiness.

4. Implementation & Optimization

Campaign execution across traditional + digital channels, performance monitoring, real-time optimization, and business impact measurement.

Why Work With Me?

Strategic advantages that set me apart from traditional agencies and junior consultants

20+ years Cross-Channel Experience

Traditional + digital expertise, from startup to $170M+ in annual revenue

Full-Funnel Strategic Thinking

Decisions based on complete business intelligence, not isolated channel metrics or partial performance data

Direct Access to Senior Expertise

No account managers or junior staff. You work directly with an experienced strategist.

About Darren

I've founded two businesses, including a media agency I grew to $19M in annual billings before it was acquired. Since then I've run media and growth at top direct response agencies, and I co-led the U.S. launch of no!no!. I started Echo Direct Marketing so growth-stage brands could get that experience without paying for agency overhead.

My story →

Let's find your next growth lever.

Tell me where you are and what's stuck. I'll tell you honestly whether strategy, creative, or testing is the right place to start.

Book an intro call

Senior growth strategy for DTC brands.