Senior strategy: by the hour, by the project, or as ongoing campaign ownership.
I work as your fractional senior strategist: I build the growth strategy and the media plan, then run the campaigns with you or for you. You get the judgment of a senior growth lead without the cost of a full-time executive or the layers of an agency. When I'm buying your media, I can also include the creative.
What's included
- Full-funnel growth strategy tied to your P&L, down to product-level contribution margins
- Hands-on media buying and campaign management across Meta, TikTok, Google and CTV
- Measurement that connects platform metrics to real business results
- Channel planning and budget allocation as you scale
- Testing roadmaps for your ads, offers and landing pages
- Regular strategy sessions and direct access to me, with no account managers in between
Who it's for
- Growth-stage DTC brands, roughly $1MM to $50MM in revenue, with proven product-market fit
- Funded startups ready to scale that want strategy and execution from the same person
- Established brands preparing for investment or acquisition that need growth that holds up to scrutiny
- Teams paying agency rates for junior execution who want senior accountability
How I work
Intro call
We talk through your business, current performance and goals. I'll tell you honestly whether I can help and where I see the biggest opportunity.
Discovery
I dig into your customers, channel performance and unit economics, so every decision ties back to your P&L.
Strategy
You get a clear growth plan: channel mix, budgets, testing priorities and the targets we'll measure against.
Execution and optimization
I run the campaigns, report on results in plain language, and keep refining as the data comes in.
A fractional strategist, not an agency
Echo Direct Marketing is founder-led. You work directly with me, with no account managers or junior staff in between. I'm based in Austin, Texas, and work with DTC brands nationwide.
My work ranges from helping Bellabooty grow from $1M to $3M in its first two years, all the way to helping no!no! grow from $0 to $170M in its first three years.
Work with me through hourly consulting, a monthly Growth Partner retainer, or fractional leadership. We'll work out the right fit together, starting with an intro call.
Creative production: website images and ads
When you need fresh assets quickly, I recreate website images and produce ready-to-run ads, with the same senior judgment I bring to strategy. Pricing is clear up front.
Website image recreation
Hero banners, product shots or lifestyle images that look dated or off-brand, recreated so they look sharp and on-brand.
Ad packages
New static ads and short AI-assisted video ads for your brand, ready to run.
I use AI to speed up production, and I review everything before it ships.
Conversion testing, paid on performance
I find what's holding your conversion rate back, then prove the fix with a controlled conversion test. No win, no fee.
What's included
- A free site audit first: I review your site up front and only take on tests I believe will win.
- A prioritized plan of conversion tests, starting with the biggest opportunities
- A/B and price tests set up and run with Intelligems on your store
- Clear results for every conversion test, and help rolling out the winners
- Performance-based pricing: you only pay when a test wins.
